From One Small Step to 13 Years in Auckland CBD: Satomi’s Journey

How did Satomi Nails begin?

On 2 February 2012, Satomi opened her salon in Auckland CBD with no big marketing plan and no idea how far it would go. All she knew was that she wanted to create a small, calm space where nails would be cared for with precision and detail.

She didn’t imagine awards or a fully booked calendar. Her only goal was to do good work — one client at a time.

What challenges came in the early days?

Like many small business owners, Satomi faced uncertainty at the start. With a tiny studio on High Street, she had to build trust slowly. Some days were quiet, and she questioned whether people in Auckland CBD would value the level of detail she brought from Japanese training.

But little by little, clients noticed the difference. They returned, referred their friends, and built the foundation of her business.

What has changed 13 years later?

Today, Satomi Nails is still boutique — appointment-only, one client at a time. But the difference is clear:

• Clients often book months, sometimes a year, in advance.

• The salon has been recognised by Verve Magazine’s Best in Nails for three consecutive years (2023–2025).

• Professionals across Auckland CBD now see Satomi’s salon as their trusted reset space.

As one client said: “Satomi doesn’t just do nails — she gives you consistency and calm.”

What lesson does Satomi carry from her journey?

Satomi often reflects that you don’t need to know everything when you start. What matters is showing up, doing the work properly, and maintaining your standards. Over time, those small acts build a reputation that clients trust.

It’s the same philosophy she applies in every appointment: prepare carefully, work with focus, and repeat with consistency.

FAQs: Satomi’s Story in Auckland CBD

When was Satomi Nails founded?On 2 February 2012 in Auckland CBD.

Why did Satomi start her salon?She wanted to create a calm, detail-focused salon space, different from high-volume studios.

How did she grow her client base?Through word of mouth, consistent detail, and building long-term trust.

What does she value most after 13 years?The loyalty of clients who book months in advance and trust her standards.

Where is Satomi Nails located?📍 Level 2, Metropolis Hotel, 42 High Street, Auckland CBD — two minutes from Victoria Street car park.

A journey built on consistency

From a quiet start in 2012 to being one of Auckland CBD’s most trusted boutique salons, Satomi’s journey proves that small steps, done consistently, can build something lasting.

👉 Book your appointment today and experience the calm, detail, and trust Satomi has nurtured for over 13 years.